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  • Former Psychotherapist
  • Leadership Strategist
  • Master Coach
  • Facilitator
  • Speaker
  • Systems Thinker

Alan Froggatt

Dip.Psych. Dip. Trans.Psych.

Helping people and organisations realise their deep potential and build the future we are here for.

Portrait of Alan Froggatt

Who I Work With

For those ready for change that reshapes the whole system

I work with individuals and teams whose next step calls for second-order change: a shift in how they see, decide and lead.

  • Leaders
  • Boards
  • C-Suite
  • Organisations
  • Change Agents
  • Community Leaders
  • Clarify and realise vision and strategy
  • Unlock potential and move through limiting patterns
  • Build teams of vision, trust and performance
  • Navigate complexity and systems with insight and leverage
  • Generate growth, influence and sustainable impact

What People Say

“The programme still shapes how I lead every day. Alan combines psychological depth with business clarity.”

Senior Partner, Professional Services

“Alan shows you what is really going on, then gives you the tools to change it.”

CEO, Technology Startup

“Within weeks our team moved from firefighting to clarity and aligned action.”

Board Chair

“Alan was instrumental in building Startup Weekend NZ. His mentoring left a lasting legacy.”

Global Facilitator

“Years later, I still rely on Alan’s distinctions. His coaching is an investment that keeps paying off.”

CFO, Healthcare

38+

Years of advisory practice

7,022+

Programme graduates

16

Countries

Who I Am

Four decades at the meeting point of human development, leadership and innovation

I’m Alan Froggatt. For almost forty years I have worked with people and organisations to unlock what is possible for them. I remain as curious as ever, and committed to our individual potential and our collective future.

My journey began young. In my teens I trained in hypnotherapy, and in my early twenties I qualified in transpersonal psychodynamics and holotropic breathwork, disciplines that revealed the reach of human consciousness. Soon after, I became New Zealand’s youngest practising psychotherapist, grounded in psychodynamic, Gestalt and integrative approaches.

People and organisations are emergent, always capable of transformation.

That realisation, drawn from early clinical work, has shaped everything I have done since.

What I’ve Built

In 1996 I founded the practice that has become BeGenerative, an advanced coaching and leadership development firm. From it grew the BeGenerative Leadership Development programme, a six-month journey completed by more than 7,000 people in 16 countries and adopted by professional coaches worldwide. It equips leaders, entrepreneurs and executives to master their world, align their commitments and deliver outcomes of real consequence.

I also designed a six-stage meta-model for innovation and delivery, a practical architecture integrating systems thinking, strategic design and completion disciplines into one generative framework. It has guided complex projects, embedded cultural transformation, and trained leaders to design, deliver and complete with integrity.

Experience That Shaped Me

To widen my perspectives, I studied business and entrepreneurship with Robert Kiyosaki, sharpening my strategic and entrepreneurial edge. I have studied late-stage ego development with Terri O’Fallon, whose research brought deeper rigour to how I apply integral theory to leadership. Ken Wilber’s Integral frameworks and late-stage developmental models continue to inform the work.

Philanthropically, I helped build one of the most active startup networks per capita in the world. On the board of facilitators for Startup Weekend (Techstars) I designed processes and mentored organisers, facilitators and startup teams. I founded Startup New Zealand, which became internationally recognised for its mentoring processes and leadership development frameworks and helped thousands of people take their first steps into entrepreneurship.

Today I am a member of the Institute of Applied Metatheory, a global think tank integrating psychology, philosophy, systems theory and complexity science into new frameworks for leadership, culture and human futures. We call this emerging approach MetaIntegral.

My Work Today

BeGenerative

BeGenerative brings these decades of practice together as a platform for emergent leadership and transformation. It applies meta-integral and generative approaches to the largest changes and challenges of our time, equipping leaders, teams and organisations with developmental pathways, deep design and practical structures to author a future that matters.

Leadership begins with mastery of one’s interior world. Clarity, action, innovation and impact flow from there: who we are and how we perceive shapes how we think, speak, create and act.

I call this the generative path.

Waking up

Expanded awareness

Growing up

Vertical development

Showing up

Aligned action

Standing up

Systemic impact

Along this path, inherited patterns, each intelligent in the context that formed it, become material for genuine authorship.

  • Leadership
  • Complexity
  • Generative

The Future Is for Leaders

Who will lead what comes next?

Whether you are facing a major decision, leading through change, or ready to unlock the next level of your potential, I can help you see the path, accelerate your progress and create the outcomes that matter most.

The decisions ahead will shape more than our own lifetimes. If you are ready to step into that future with clarity, courage and generative capacity, let’s talk.

Start a conversation
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