Alan Froggatt
Leadership. Futurist. Builder of What’s Next.
Helping people and companies become who they really are—and build the future they’re here for.
Who I Am
Hey, I’m Alan. I’ve spent decades working at the edge of human potential, leadership, and business innovation.
I started young—as a teen hypnotherapist. Then trained as a psychotherapist. Fast forward: I’ve provided programs for over 7,000 leaders in 14 countries, built startups and ecosystems across the globe, and helped people step into their real power.
Right now, I help people and teams generate the future—on purpose.
What I Do
Deep Coaching
I help founders, creatives, and leaders unlock the next level of themselves—way beyond goals or hacks.
Startup Culture and Ecosystem Builder
I co-founded Startup New Zealand and Startup Oceania. We built one of the most active startup communities per capita on the planet.
Leadership for Complexity
The world’s not getting simpler. I coach leaders to move from reacting, to creating, to reshaping whole systems.
Mentoring Future Shapers
If you’re serious about creating something new—yourself, your business, or your culture—we should talk.
Stuff I’ve Built
Genratec – A company coaching leaders and teams to design careers and businesses they actually believe in. 7K+ graduates.
Startup New Zealand – Communities that backed 5k people with big ideas.
BeGenerative – A think tank and platform for applied meta thinking, leadership, and action.
The trail includes a private psychotherapy practice, companies in property, marketing and other projects.
How I Work
I’m not about hype or quick fixes.
I work with people who are ready to step into something deeper:
- Integrity over influence
- Purpose over performance
- Systems thinking meets deep thinking, performance, transformation
If you’re here to lead with vision, grow what matters, and change the game—you’re in the right place.
Reach Out
Or just DM me—happy to chat.
What People Say
“Alan helps you see what’s really going on—then gives you the tools to shift it. Life-changing.”
“The real deal. His coaching made me a better founder, partner, and human.”
Want the future to feel real, grounded, and doable? Let’s generate it together..
